Blog

03
Jan

Integrating Online & Offline Marketing

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Today no one channel is all powerful. We have choice and depending on lifestyle, device types and more, we will have multiple ways of receiving information, from radio, TV, email, social media, internet, post etc.   This means getting to know your audience, to understand the different channels they use. Marketing has become more challenging, […]

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03
Jan

Direct Mail Counters Online Information Overload

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Information overload is a problem on a scale we’ve never seen before. To put this into perspective, according to IBM Marketing Cloud Study, 90% of the data on the internet has been created since 2016!   This seems impossible until you realise that the number of people logging onto the internet has grown by a […]

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